business intelligence

The Fundamentals

So you may have a product and you’re determined to promote it the place you’ll be able to attain the optimum quantity of individuals. Demikian pula halnya bagi perusahaan (produsen), ekuitas merek yang kuat memungkinkan perusahaan melaksanakan program marketingnya secara lebih efisien dan efektif, menumbuhkan loyalitas terhadap merek, keunggulan dalam penetapan harga dan atau laba, memungkinkan perluasan merek, meningkatkan penjualan, dan akhirnya memberikan keunggulan kompetitif bagi perusahaan.

Shell Oil wanted to redefine product choices based on customers’ perceptions and wishes.These are only a handful of the firms which have improved efficiency, launched new merchandise, and refined their pricing and merchandising tactics utilizing the market research tools created by the Wharton Advertising Department.

Pakar marketing yaitu Lovelock dan Wright mengembangkan bauran pemasaran (marketing combine) menjadi integrated service management dengan menggunakan pendekatan 8Ps, yaitu: product elements, place, our on-line world, and time, promotion and schooling, value and other user outlays, process, productivity and high quality, folks, and physical evidence.marketingmarketing

And it doesn’t, as advertising and marketing invariable does, view the entire business course of as consisting of a tightly built-in effort to find, create , arouse and satisfy customer needs.” In other words, marketing has much less to do with getting prospects to pay in your product as it does developing a demand for that product and fulfilling the customer’s wants.marketing

Barnes (2001:104) mengungkapkan bahwa, Nilai bersifat pribadi dan unik.” Nilai dikatakan bersifat pribadi dan unik karena nilai terkait dengan manfaat yang mereka terima dari sebuah produk dan biaya yang harus dikeluarkan untuk dapat merasakan manfaat tersebut.